Tactical, advertising, digital, content & social

We built the ultimate Maccas delivery vehicle to create attention around McDonald’s joining Menulog.

To drive attention around McDonalds joining Menulog, we partnered with car modification experts to develop a series of innovative modifications to a ‘70s era Cadillac Lowrider, turning it into the ultimate Macca’s delivery vehicle.

Modifications include ‘Frydraulics’, which uses the car’s hydraulic suspension to perfectly season fries, ‘Hot Fudge FM’, which uses the car’s radio console to pour hot fudge sauce onto a McDonald’s® sundae. and an Emergency McNuggets® Dispenser for sudden nug-mergencies.

Fry Draulics

Emergency McNuggets®

Fudge FM

Fit For Channel Executions