Tactical, advertising, digital, content & social
Menulog ‘Maccas® Mods’
To drive salience of McDonalds joining Menulog, we developed a series of innovative modifications to a ‘70s era Cadillac Lowrider, turning it into the ultimate Macca’s delivery vehicle.
Modifications include ‘Frydraulics’, which uses the car’s hydraulic suspension to perfectly season fries, ‘Hot Fudge FM’, which uses the car’s radio console to pour hot fudge sauce onto a McDonald’s® sundae. and an Emergency McNuggets® Dispenser for sudden nug-mergencies.