Type:

Advertising, social

Menulog’s TikTok #DeliveryDressDown Campaign

In December 2020, Menulog launched a new TikTok hashtag challenge #DeliveryDressDown, inviting Aussies to share how they dress down into a comfortable outfit for food delivery at home.

#DeliveryDressDown was built around the rising trend of JOMO, the joy of missing out, with people encouraged to celebrate the decision to stay in. The campaign tapped into current trends on TikTok by asking users to jump cut from one outfit into another in time with the music.

The #DeliveryDressDown challenge was launched with 30 Australian TikTok creators including big names such as Jamie Zhu, The Rybka Twins and The Chainz Family.

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