CLIENT: McDonald’s

BRAND: McDonald’s

TYPE: Integrated Campaign

To create cultural relevance and an emotional connection around Monopoly at McDonald’s consumer promotion, we found one of Australia’s most down-on-their-luck towns, and gave them a day of winning.

The campaign was integrated across broadcast, content, PR and social to reach over 3.2 million people, with a PR Value of $2.1 million.

Most importantly, we brought a smile to a small town that very much needed it.