Global brand platform, Integrated campaign, media partnership, influencers, PR, content.
Magic Box Wines ‘Welcome to Magic Hour’
Welcome to Magic Hour’, is the first brand campaign for The Magic Box Wine Collection, bringing to life the newly developed brand identity and global brand platform ‘Wonders Never Cease’.
‘Welcome to Magic Hour’ celebrates the transition from day to night, work to play, where wonder, anticipation and excitement builds as to where the evening may lead.
The campaign aims to engage target consumers with an authentic brand experience and build relevance at key drinking occasions and with appropriate social cues.
The film project was crowdsourced through a global creative community, including influencers, filmmakers and Getty to capture how magic hour is experienced in amazing locations and various time zones across the globe.
We tested multiple narrative structures to maximise awareness metrics using 6” bumpers in building brand resonance & recall more efficiently than traditional story arcs.