CLIENT: Macquarie Bank
BRAND: Macquarie Everyday Banking
TYPE: Social Ad Campaign
This campaign establishes Macquarie Bank’s Everyday Banking and their products literally through the eyes of an adventurous customer.
Demonstrating an example of her best possible life, time-poor Biancha, grabs the camera and takes us on a colourful journey to conquer Australia’s best surf breaks, enabled of course, through her Macquarie everyday transaction account.
Taking form as a hero social ad for Facebook (at various durations) and a series of 6 Sec product centric executions.