When you’re deep into a marathon gaming session mistakes can creep in. That’s the simple insight behind  ‘Break Advised’, a brand campaign for KitKat which builds on the iconic ‘Have A Break’ platform.

The campaign targets gamers on Twitch, encouraging them to step away and enjoy a break so they supercharge their next round.

Emerging platforms like Twitch offer access to emerging audiences where a more personalised approach to advertising is needed to create impact.