A home bar promo that’s so good, Jägermeister needed a legendary Berlin bouncer at the entry.

Brand Positioning | Creative platform | Integrated campaign | Connections Planning

It’s a well known fact, the best bars are the hardest to get into and always have the toughest bouncers on the door. And our new Jägermeister ‘win a home bar’ promo is so good, it only makes sense it should have a bouncer on the door as well. 

The Jägermeister home bar consumer promotion gives people the chance to win the ultimate home bar set up, valued at 10K and has enlisted Frank Künster, legendary Berlin bouncer to front the competition.

The promotion is aimed at increasing sales of Jägermeister classic and driving off-premise trial with consumers being encouraged to enter through neck tags on its products as well as through digital and social. 

The Campaign