HELPING INTERNATIONAL TRAVELLERS PLAN THEIR NEXT AUSSIE HOLIDAY | Connecting Plots ‘It's All Good Down Under’ plays a critical role in promoting consideration with international tourists and supports the global brand campaign which is driving brand salience in all the key markets for Australia.

HELPING INTERNATIONAL TRAVELLERS PLAN THEIR NEXT AUSSIE HOLIDAY.

In Australia we don’t say hello. We say G’day. Because here, every day is a good day.

‘It’s All Good Down Under’ is a branded entertainment series designed to add depth and proof to Tourism Australia’s successful global brand campaign ‘Come say G’day’ by showcasing all the good places, good people and extra good experiences on offer here in Australia.

The series features Hamish Blake who invites the world to meet the warm and welcoming personalities behind Australia’s tourism industry who give hints, tips and inspiration to international holiday planners to plan their next Aussie holiday.

Creative platform, content strategy, content and connections planning, production.