GETTING AUSSIES TO TRADE THEIR IN THEIR SCARY SOFA FOR A FANTASTIC ONE.
There’s nothing scarier than a ratty old sofa that someone has kept for way too long. Stained, saggy and definitely seen better days.
We’ve all got a story of a scary sofa or know someone who has one. So for Halloween we set out to find Australia’s scariest sofa stories and turn them into Fantastic ones.
Scary Sofa Swap is a tactical integrated campaign to drive sofa sales for Fantastic Furniture. The campaign activated through PR, social, content and media partnerships with KIIS and Spotify.
Creative platform, integrated campaign, content and connections planning
To launch the campaign we conducted a national representative study which showed that half of Australian adults (49%) have found something disgusting in or on their sofa, whether it be mouldy or odorous food (37%), spilt drinks that have left a sticky residue (36%), insects (30%), or even sweaty and dirty socks (29%).
We then gave people the chance to trade in their scary sofa for a Fantastic one, by simply sharing a picture of their sofa horror story on Instagram using the hashtag #scarysofaswap, or by entering online. Each week, one winner was given a $500 Fantastic Furniture voucher with the grand prize winner winning a home make over.
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