Integrated campaign, media partnership, influencers, PR, content, consumer promotion.
Fantastic Furniture ‘Scary Sofa Swap’
Scary Sofa Swap is a tactical initiative to drive awareness of Fantastic Furniture’s MyChoice (which gives customers 100+ fabrics and colours to choose from for their sofa, ottoman, occasional chair, cushion and bedhead).
Using Halloween we got people considering a sofa upgrade by turning their scary sofa story into a Fantastic one via an integrated campaign activated through PR, social, content and media partnerships with KIIS and Spotify.
The campaign was supported by research into the scariest things Aussies have found under their cushions which revealed that almost half of us have come across something disgusting lurking there at some point, including mouldy food and dead insects.