Getting Aussies to trade in their scary sofa for a Fantastic one.

There’s nothing scarier than a ratty old sofa that someone has kept for way too long. Stained, saggy and definitely seen better days.

We’ve all got a story of a scary sofa or know someone who has one. So for Halloween we set out to find Australia’s scariest sofa stories and turn them into Fantastic ones.

Scary Sofa Swap is a tactical integrated  campaign to drive sofa sales for Fantastic Furniture. The campaign activated through PR, social, content and media partnerships with KIIS and Spotify.

Campaign Case Study

Social Ads

Digital & Media Partnerships

PR