How buying Aussie-made feels as comfy as a Fantastic Furniture bed.
Brand Strategy | Creative platform | Integrated campaign | Connections Planning
This campaign celebrates Fantastic Furniture’s Australian-made story, showing how buying Aussie-made furniture feels as comfortable as their couches.
Fantastic Furniture was born in Sydney’s west with a belief in giving all Australian’s the opportunity to purchase affordable and stylish furniture at a ‘Fantastic’ price.
The campaign is the next extension of the ‘When it feels like home, you feel like you’ platform, connecting the special role Fantastic Furniture plays in making homes more comfortable with the Australian manufacturing credentials of the brand & quality of their product.
The campaign features Fantastic Furniture’s Australian made sofas and mattresses and will be rolling out across television, OOH, radio, digital and social channels.