DRIVING DEMAND FOR MENULOG RESTAURANT PARTNERS WITH 101 REASONS TO TREAT YO’SELF.
Ordering any kind of delivery meal increases happiness. With this kind of instant satisfaction any reason will do to order Menulog.
‘Treat Yo’ Self’ is a retail platform that uses real customer data to appeal to specific audience groups with Menulog’s extensive range of partner restaurants, by creating 101 ‘little win’ excuses for customers to unabashedly succumb to their cravings and order with Menulog.
Using real customer data, creative was developed around Youtube affinity segments, allowing us to create personalised creative targeting specific audience groups.
The platform was used across advertising, in-app consumer promotions and sponsorships of gaming communities.
Creative platform, integrated campaign, content and connections planning
YOUTUBE AUDIENCE SPECIFIC CREATIVE.
Creative was developed specifically for Youtube, targeting affinity audiences and interest groups across fitness, gaming, home interests, sports and more.
PARTNERSHIPS WITH GAMING PLATFORMS TO TARGET KEY OCCAISIONS.
Working alongside Twitch and other platforms, we brokered partnerships with influential gamers to promote Treat Yo’self occasions during gaming sessions.
CONSUMER PROMOTION WITH MASTERCARD
We created the Treat Yo’ Self promotion, where customers could win a share of $150,000 in prizes when they paid with Mastercard.
The more you order, the greater the chance to win.