EXTENDING MENULOG’S GLOBAL BRAND PLATFORM BY LEVERAGING SNEAKER CULTURE.
Menulog is delivering joy to sushi and sneaker fans across the nation, by giving them a chance to win a pair of custom-made Katy Perry inspired ‘Sushi Sneakers’ and a year’s supply of sushi on Menulog.
The custom sneaker designs are a collab with iconic Melbourne-based sneaker creator, Damian Sim “BespokeIND” and are modelled on the classic Nike Air Force 1s and feature a salmon maki roll inspired colour palette, complemented with striking rice prints, fishtail loops, emergency soy sauce pouch and a pair of chopsticks.
To win these custom runners, Menulog has partnered with TikTok to create a category-first branded game lens, enhancing the delivery experience by giving customers game play during wait-time. Players must dodge bins and catch Aussie food favourites while navigating a Menulog courier as they race to complete a delivery on time.
The campaign extends the global brand platform in Australia by having some fun with the eclectic and indulgent iconography from Katy Perry’s larger-than-life ‘Did Somebody Say’ campaign, paying homage to her iconic sushi dress worn in the video.
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