CONSISTENCY IN THE BRAND EXPERIENCE ACROSS 15 CENTRES NATIONALLY.
A Lendlease shopping centre is a place that’s not only here for what you need. It’s a place that makes life more interesting, fun and friendly. But most importantly, it’s a place that connects us all.
A Lendlease shopping centre is here for everyone.
The platform “Here for everyone” is very flexible to allow for the platform to stretch across a whole range of cultural moments for the season.
The platform can we extended to a format of “Here for…” which was adapted for moments like Easter, School holidays and Mother’s Day. We created a campaign visual identity including colour palette, hero imagery and easy to apply stickers for each pillar. It has a distinctive visual language that injected real and relatable emotion to our communications in a distinctive way.
Our solution included design elements and symbols that connects the idea from a floor decal to a centre court activation to an above the line advertisement in every centre across Australia.
BRAND STRATEGY, BRAND PLATFORM, CREATIVE PLATFORMS, INTEGRATED CAMPAIGNS, TACTICAL.