BUILDING ON 130 YEARS OF MAKING SMILES

BUILDING ON 130 YEARS OF MAKING SMILES.

Iconic Australian confectionary brand ALLEN’S celebrates the relatable truths of life in 2020, all told through the mouths of deliciously cheeky Allens Lollies.

The self deprecating and socially relevant vignettes build on 130 years heritage of ‘sparking smiles’.

Creative platform, tactical social campaign, content and connections planning