CLIENT Electrolux Group
BRAND AEG Appliances
TYPE: Content Marketing
In partnership with one of Australia’s most celebrated chefs, Mark Best, we developed an integrated content marketing platform targeting both consumers and retailers to launch AEG’s range of high-end, luxury household appliances in Australia.
Core to the idea was an exclusive “Master Series’ programme, available only to AEG customers, featuring exclusive content on AEG’s range of innovative products & features.