CLIENT Electrolux

BRAND AEG

IDEA

Launch premium German appliance brand AEG via exclusive experiences and content for existing and new customers.

In partnership with one of Australia’s most celebrated chefs Mark Best, we developed an integrated campaign targeting both consumers and retailers to launch AEG’s range of high-end, luxury household appliances in Australia.

Core to the idea was an exclusive “Master Series’ programme, available only to AEG customers, featuring content specifically designed to help AEG owners take advantage of AEG’s range of innovative products & features.