Category Archives: News

Connecting Plots Appoints New Creative Director & Group Account Director

Connecting Plots has kicked off 2021 by welcoming two new senior hires following a period of significant growth for the creative communications agency.

Chris Johnson has been appointed to the role of Creative Director, while Gemma Geraint joins the agency as Group Account Director.

Johnson joins from TBWA Sydney and brings over 20 years of experience working in Australia’s leading creative agencies. Throughout his career he has worked across a wide range of brands and categories, and has won more than 70 awards at the world’s most prestigious award shows, including D&AD, Cannes, One Show, Clio, AWARD, The Webby’s and Spikes Asia. He will be working across a variety of Connecting Plots’ clients such as Nestlé, Menulog, Fantastic Furniture and Casella Family Brands.

On his newly appointed role, Johnson said: “The team at Connecting Plots has built an exceptional business from a love and passion for what they do. With the combined power and resources of Infinity Squared and Connecting Plots, everything is firmly in place to make great work, faster and smarter. I’m incredibly excited to join the team and look forward to the challenge of working with such a fast-growing agency.”

Connecting Plots has also onboarded Gemma Geraint as its newest Group Account Director. Geraint brings with her an extensive range of industry knowledge, with over 15 years of experience working in both digital and creative agencies. Most recently, she led the Creative Content and Studio team at QANTAS. Prior to that, she worked for Sputnik Agency (subsequently acquired by BWM Dentsu) where she was responsible for redeveloping Westpac’s online banking platform and leading the digital account for Sanitarium.

On her new position, Geraint said: “I’m excited to be joining an agency that really does things differently and bucks the traditional agency process. I’m looking forward to working with such a passionate team, as well as some of Australia’s leading brands.”

Commenting on the agency’s two senior appointments, Connecting Plots Managing Director Tom Phillips said: “With the added skills and talent of Chris and Gemma, Connecting Plots is continuing to cement itself as a creative communications agency who builds brands and businesses through hand-in-glove creative and media solutions. We cannot wait to watch the agency continue to grow under their leadership.”

Gwen & Jack

Meanwhile, Connecting Plots has also promoted Gwen Jimenez to Senior Project Lead, and Jack Blades to Business Director.

The new appointments and promotions follow several account wins for Connecting Plots, including Menulog, Peter Lehmann Wines and Lebara Mobile Australia.

WW appoints Connecting Plots as lead creative partner.

WW, the new Weight Watchers, has appointed Connecting Plots as their new lead creative partner.

The relationship coincides with the exciting announcement that one of Australia’s much-loved broadcast journalists, Samantha Armytage, has joined the WW family as its newest ambassador and whose weight loss and wellness journey is celebrated in their latest “It Works” campaign.

“We’re extremely proud and excited to announce our newest ambassador, Sam Armytage” says Managing Director of WW in Australia and New Zealand, Mathieu Le Renard. “Working with a digitally led creative partner in Connecting Plots has opened up our potential for sharing our inspiring stories at scale.”

With her demanding travel schedule and 3am wake up calls, Armytage found healthy habits slipping down in her list of priorities. Sam joined WW in January not only for support in reaching her weight loss goal, but also to develop healthy habits that could be sustained within her busy lifestyle. The campaign focuses on how WW has worked for Sam, having lost 10kg in 4 months she’s feeling stronger, healthier and more in control than ever.

“We’re thrilled to be working with WW, a prestigious brand with a strong purpose in helping create healthy habits that last. ” Says MD of Connecting Plots, Tom Phillips, who continues “we look forward to helping WW bring to life this purpose with the work we create together.”

The campaign is rolling out across digital, social and PR.

 

Miller Genuine Draft launch first project with new creative partner Connecting Plots.

Miller Genuine Draft has launched its first project with creative communications agency Connecting Plots. The Miller Design Lab is a sold out series of creative and cultural events in Melbourne.

A consumer experience at the intersection of cultural trends and creativity, Miller Design Lab Australia is part of a global platform and has been curated by world renowned designer and creative Jeff Staple, and adapted locally by Connecting Plots in collaboration with and supported by an exclusive media partnership with Concrete Playground.

It is an exciting opportunity to be one of the first markets around the world to launch Miller Design Lab” says Brigitte Kedicioglu, who heads up the Miller brands in the local market, “and it is an important strategic step for us to grow our premium credentials in a credible way in Australia.”

As a business we’re passionate about creating brand experiences that are talked about in culture…” says Connecting Plots Managing Director, Tom Phillips, who continues “… Miller Design Lab is a fantastic representation of how brands can collaborate with the design community to create something truly remarkable.

Miller Design Lab brings together Australian creators via art, design, fashion, music & technology to create art installations across various mediums that can be experienced by consumers, alongside panel discussions and other events. Collaborators include; light sculptor, Meagan Streader, street artist, Buff Diss, Pitch Studios Founder & Creative Director, Christie Morgan and textile creators, DREAMCATCHERSDREAMTIME X Think Positive Prints.

Miller Design Lab launched last week at SoHigh Gallery Windsor, Melbourne and runs until March 30. 

 

NESCAFE Blend 43 celebrates unlikely neighbours in new work via Connecting Plots.

To champion a progressive and modern Australian and build upon the newly launched brand platform “Raise a Cuppa”,  NESCAFE Blend 43 in partnership with Connecting Plots has launched a new social campaign, “#MeetMyNeighbour”.

#MeetMyNeighbour is the brand’s opportunity to convey its true authenticity, and goodwill for the community, by sharing the real life friendships and relationships created from being someone’s neighbour and the role ‘a cuppa’ plays in those relationships.

A series of films and supporting teasers, each telling the story of unlikely friends brought together by a shared fence, but whose relationships are of great value to each other.

One film tells the story of Bryce, a plumber in his 20’s and Robin, an immigrant in his 60’s who both became friends after an epic house party and another telling the story of Marty a private school boy from the city who moved his family to the country and ended up forging a bond with Bob, a neighbour who acts as a father figure in Marty’s life.

#meetmyneighbour is a collaboration between Connecting Plots and Facebook to generate fit-for-channel assets