WW, the new Weight Watchers, has appointed Connecting Plots as their new lead creative partner.
The relationship coincides with the exciting announcement that one of Australia’s much-loved broadcast journalists, Samantha Armytage, has joined the WW family as its newest ambassador and whose weight loss and wellness journey is celebrated in their latest “It Works” campaign.
“We’re extremely proud and excited to announce our newest ambassador, Sam Armytage” says Managing Director of WW in Australia and New Zealand, Mathieu Le Renard. “Working with a digitally led creative partner in Connecting Plots has opened up our potential for sharing our inspiring stories at scale.”
With her demanding travel schedule and 3am wake up calls, Armytage found healthy habits slipping down in her list of priorities. Sam joined WW in January not only for support in reaching her weight loss goal, but also to develop healthy habits that could be sustained within her busy lifestyle. The campaign focuses on how WW has worked for Sam, having lost 10kg in 4 months she’s feeling stronger, healthier and more in control than ever.
“We’re thrilled to be working with WW, a prestigious brand with a strong purpose in helping create healthy habits that last. ” Says MD of Connecting Plots, Tom Phillips, who continues “we look forward to helping WW bring to life this purpose with the work we create together.”
The campaign is rolling out across digital, social and PR.
Miller Genuine Draft has launched its first project with creative communications agency Connecting Plots. The Miller Design Lab is a sold out series of creative and cultural events in Melbourne.
A consumer experience at the intersection of cultural trends and creativity, Miller Design Lab Australia is part of a global platform and has been curated by world renowned designer and creative Jeff Staple, and adapted locally by Connecting Plots in collaboration with and supported by an exclusive media partnership with Concrete Playground.
“It is an exciting opportunity to be one of the first markets around the world to launch Miller Design Lab” says Brigitte Kedicioglu, who heads up the Miller brands in the local market, “and it is an important strategic step for us to grow our premium credentials in a credible way in Australia.”
“As a business we’re passionate about creating brand experiences that are talked about in culture…” says Connecting Plots Managing Director, Tom Phillips, who continues “… Miller Design Lab is a fantastic representation of how brands can collaborate with the design community to create something truly remarkable.”
Miller Design Lab brings together Australian creators via art, design, fashion, music & technology to create art installations across various mediums that can be experienced by consumers, alongside panel discussions and other events. Collaborators include; light sculptor, Meagan Streader, street artist, Buff Diss, Pitch Studios Founder & Creative Director, Christie Morgan and textile creators, DREAMCATCHERSDREAMTIME X Think Positive Prints.
Miller Design Lab launched last week at SoHigh Gallery Windsor, Melbourne and runs until March 30.
To champion a progressive and modern Australian and build upon the newly launched brand platform “Raise a Cuppa”, NESCAFE Blend 43 in partnership with Connecting Plots has launched a new social campaign, “#MeetMyNeighbour”.
#MeetMyNeighbour is the brand’s opportunity to convey its true authenticity, and goodwill for the community, by sharing the real life friendships and relationships created from being someone’s neighbour and the role ‘a cuppa’ plays in those relationships.
A series of films and supporting teasers, each telling the story of unlikely friends brought together by a shared fence, but whose relationships are of great value to each other.
One film tells the story of Bryce, a plumber in his 20’s and Robin, an immigrant in his 60’s who both became friends after an epic house party and another telling the story of Marty a private school boy from the city who moved his family to the country and ended up forging a bond with Bob, a neighbour who acts as a father figure in Marty’s life.
#meetmyneighbour is a collaboration between Connecting Plots and Facebook to generate fit-for-channel assets