Category Archives: News

Connecting Plots Appoints Leadership Team

Creative agency, Connecting Plots has appointed a new leadership team to help shape and accelerate the performance of the agency during a period of growth.

The new leadership team is made up of owners, Tom Phillips, Sophia Kang and Dave Jansen with the newly added support of senior members spanning the company’s strategy, creative, accounts, and studio departments. Included in the new leadership team are Gemma ap Geraint – Client Partner; Chris Johnson – Creative Director; Bonnie Ledsam – Senior Integrated Producer & Studio Lead; Mary Morrell – Creative Services Director; and recently appointed Partner, Tim Collier, Head of Integrated Strategy & Planning.

Founded in 2018, Connecting Plots has grown to approximately 30 people with the independent agency working alongside notable clients including Nestlé, Menulog, Tourism Australia, Fantastic Furniture and Electrolux. 

“We’ve been exceptionally fortunate to experience such growth over the past few years but our focus is firmly on the next three years,” said CEO, Tom Phillips. “We’ve taken time to establish the right mix of leaders who are driven by ambitious creative work and focused on delivering effectiveness for our clients. I am confident we’ve got the right people on the team. Each and every one of them are proven leaders in their own right, be it from large corporates, agile independents or network agencies – I’m excited about what we can achieve together.”

In this new role, the team of eight will build on the agency’s established foundations and culture whilst evolving the offering to future proof the needs of their clients and talent.

The leadership team is the next senior advancement for Connecting Plots, who have also been working closely with award-winning industry leader and business growth specialist, Chris Savage for the past 12 months. In his role as chairman, Savage has been helping the agency accelerate its growth and ensure it is delivering the highest value to its existing clients. 

“I’ve loved working with Tom, Dave, Sophia and the team at Connecting Plots over the past year,” said Savage on his role as chairman. “It is a great privilege to work with highly talented, energetic and entrepreneurial leaders and I’ve seen the company go from strength to strength in my short time working with them. This new leadership team will help accelerate the business to the next level of scale and effectiveness.”

Menulog Want You To ‘Treat Yo’ Self’ In New Campaign By Connecting Plots

Menulog has launched ‘Treat Yo’ Self, a new retail platform led by creative agency, Connecting Plots.

The initial campaign showcases Menulog’s wide range of cuisines, restaurants and meals fit for any occasion by celebrating the hundreds of ‘little win’ excuses for customers to succumb to their cravings and order from Menulog. And any old reason will do. 

Launched on Sunday 3 October, the campaign is rolling out across YouTube, Facebook and Instagram via a series of short-form films that spotlight different fun and timely at-home moments that warrant the need to ‘Treat Yo’ Self’. The executions range from having to wash a very cranky cat, pwning an 11 year old on a video game through to managing to keep a plant alive for longer than a week. 

“Who doesn’t love the anticipation of that burrito, burger or bhaji landing at the front door? Especially of late,” said Chris Johnson, Creative Director at Connecting Plots. “And with the added bonus of seeing a new face, albeit masked, then any excuse will do to Treat Yo’ Self with Menulog.”

“These last two years, more than ever, we’ve had to learn how to roll with the punches and treat ourselves to even the smallest of wins,” said Menulog’s Head of Brand, Fiona Bateman. “Menulog is all about delivering joy – that instant satisfaction that comes with having your exact craving arrive on your doorstep so this new campaign encourages our customers to embrace those moments, especially while they’re spending more time at home. You know you deserve it.”

“This is exactly the kind of work we aim to create for our clients” added David Jansen, Creative Partner at Connecting Plots. “Work that not only stands apart in channel but is also designed to get talked about and be popular.”

Connecting Plots Appoints New Creative Director & Group Account Director

Connecting Plots has kicked off 2021 by welcoming two new senior hires following a period of significant growth for the creative communications agency.

Chris Johnson has been appointed to the role of Creative Director, while Gemma Geraint joins the agency as Group Account Director.

Johnson joins from TBWA Sydney and brings over 20 years of experience working in Australia’s leading creative agencies. Throughout his career he has worked across a wide range of brands and categories, and has won more than 70 awards at the world’s most prestigious award shows, including D&AD, Cannes, One Show, Clio, AWARD, The Webby’s and Spikes Asia. He will be working across a variety of Connecting Plots’ clients such as Nestlé, Menulog, Fantastic Furniture and Casella Family Brands.

On his newly appointed role, Johnson said: “The team at Connecting Plots has built an exceptional business from a love and passion for what they do. With the combined power and resources of Infinity Squared and Connecting Plots, everything is firmly in place to make great work, faster and smarter. I’m incredibly excited to join the team and look forward to the challenge of working with such a fast-growing agency.”

Connecting Plots has also onboarded Gemma Geraint as its newest Group Account Director. Geraint brings with her an extensive range of industry knowledge, with over 15 years of experience working in both digital and creative agencies. Most recently, she led the Creative Content and Studio team at QANTAS. Prior to that, she worked for Sputnik Agency (subsequently acquired by BWM Dentsu) where she was responsible for redeveloping Westpac’s online banking platform and leading the digital account for Sanitarium.

On her new position, Geraint said: “I’m excited to be joining an agency that really does things differently and bucks the traditional agency process. I’m looking forward to working with such a passionate team, as well as some of Australia’s leading brands.”

Commenting on the agency’s two senior appointments, Connecting Plots Managing Director Tom Phillips said: “With the added skills and talent of Chris and Gemma, Connecting Plots is continuing to cement itself as a creative communications agency who builds brands and businesses through hand-in-glove creative and media solutions. We cannot wait to watch the agency continue to grow under their leadership.”

Gwen & Jack

Meanwhile, Connecting Plots has also promoted Gwen Jimenez to Senior Project Lead, and Jack Blades to Business Director.

The new appointments and promotions follow several account wins for Connecting Plots, including Menulog, Peter Lehmann Wines and Lebara Mobile Australia.

WW appoints Connecting Plots as lead creative partner.

WW, the new Weight Watchers, has appointed Connecting Plots as their new lead creative partner.

The relationship coincides with the exciting announcement that one of Australia’s much-loved broadcast journalists, Samantha Armytage, has joined the WW family as its newest ambassador and whose weight loss and wellness journey is celebrated in their latest “It Works” campaign.

“We’re extremely proud and excited to announce our newest ambassador, Sam Armytage” says Managing Director of WW in Australia and New Zealand, Mathieu Le Renard. “Working with a digitally led creative partner in Connecting Plots has opened up our potential for sharing our inspiring stories at scale.”

With her demanding travel schedule and 3am wake up calls, Armytage found healthy habits slipping down in her list of priorities. Sam joined WW in January not only for support in reaching her weight loss goal, but also to develop healthy habits that could be sustained within her busy lifestyle. The campaign focuses on how WW has worked for Sam, having lost 10kg in 4 months she’s feeling stronger, healthier and more in control than ever.

“We’re thrilled to be working with WW, a prestigious brand with a strong purpose in helping create healthy habits that last. ” Says MD of Connecting Plots, Tom Phillips, who continues “we look forward to helping WW bring to life this purpose with the work we create together.”

The campaign is rolling out across digital, social and PR.

 

Miller Genuine Draft launch first project with new creative partner Connecting Plots.

Miller Genuine Draft has launched its first project with creative communications agency Connecting Plots. The Miller Design Lab is a sold out series of creative and cultural events in Melbourne.

A consumer experience at the intersection of cultural trends and creativity, Miller Design Lab Australia is part of a global platform and has been curated by world renowned designer and creative Jeff Staple, and adapted locally by Connecting Plots in collaboration with and supported by an exclusive media partnership with Concrete Playground.

It is an exciting opportunity to be one of the first markets around the world to launch Miller Design Lab” says Brigitte Kedicioglu, who heads up the Miller brands in the local market, “and it is an important strategic step for us to grow our premium credentials in a credible way in Australia.”

As a business we’re passionate about creating brand experiences that are talked about in culture…” says Connecting Plots Managing Director, Tom Phillips, who continues “… Miller Design Lab is a fantastic representation of how brands can collaborate with the design community to create something truly remarkable.

Miller Design Lab brings together Australian creators via art, design, fashion, music & technology to create art installations across various mediums that can be experienced by consumers, alongside panel discussions and other events. Collaborators include; light sculptor, Meagan Streader, street artist, Buff Diss, Pitch Studios Founder & Creative Director, Christie Morgan and textile creators, DREAMCATCHERSDREAMTIME X Think Positive Prints.

Miller Design Lab launched last week at SoHigh Gallery Windsor, Melbourne and runs until March 30. 

 

NESCAFE Blend 43 celebrates unlikely neighbours in new work via Connecting Plots.

To champion a progressive and modern Australian and build upon the newly launched brand platform “Raise a Cuppa”,  NESCAFE Blend 43 in partnership with Connecting Plots has launched a new social campaign, “#MeetMyNeighbour”.

#MeetMyNeighbour is the brand’s opportunity to convey its true authenticity, and goodwill for the community, by sharing the real life friendships and relationships created from being someone’s neighbour and the role ‘a cuppa’ plays in those relationships.

A series of films and supporting teasers, each telling the story of unlikely friends brought together by a shared fence, but whose relationships are of great value to each other.

One film tells the story of Bryce, a plumber in his 20’s and Robin, an immigrant in his 60’s who both became friends after an epic house party and another telling the story of Marty a private school boy from the city who moved his family to the country and ended up forging a bond with Bob, a neighbour who acts as a father figure in Marty’s life.

#meetmyneighbour is a collaboration between Connecting Plots and Facebook to generate fit-for-channel assets