Posts by Plots Master

Menulog appoints Connecting Plots as social agency following a competitive pitch

Menulog has appointed Connecting Plots as their social agency of record following a competitive pitch between at least three agencies.

“Connecting Plots have a refreshing perspective on social-first thinking that’s proven through their case studies.” says Menulog CMO Simon Cheng, who continues “The work they presented gives us confidence in them as a partner to help us grow our brand & bring our unapologetic platform to life in existing and emerging social channels like TikTok”.

“We’re thrilled to be partnering with such an ambitious & motivated client & agency team. Menulog is a true challenger brand that has much to offer, so we’re excited about showing how social can help capitalise on that potential”, said Lewis Steele, Head of Social & Content at Connecting Plots.

Connecting Plots will join an agency group that includes McCann, UM and Map & Page.

We launch Nestlé’s first TikTok Campaign

The #MILOfreestyle challenge gets the Aussie TikTok community to show off their best freestyle soccer skills. The campaign is the first TikTok Challenge for a Nestlé brand and activates on the existing brand platform “Sport is a great teacher”, making it participative in social and driving brand love. 

Launched by a variety of Aussie TikTok creators like Jamie Zhu and Eliza Murphy the campaign comes at a time when sporting clubs are closed across the country allowing people to still stay active and competitive in a safe environment.

 

Fantastic Furniture is on the hunt for Australia’s scariest sofas in new Halloween campaign via Connecting Plots.

This Halloween, Fantastic Furniture, along with guest judge Yvie Jones (Gogglebox and I’m A Celebrity Get Me Out Of Here), are on the hunt for Australia’s scariest sofas, encouraging Aussies to share their sofa horror story for the chance to win a $3000 lounge room makeover.    

“Behind every purchase of Fantastic Furniture there’s a story…” Says Will Dance, Head of Marketing, who continues  “…we wanted to use this Halloween season to have some fun and get people considering a sofa upgrade by turning their scary sofa story into a Fantastic one.” 

The integrated campaign, created by Connecting Plots, aims to drive awareness of MyChoice, which gives customers 100+ fabrics and colours to choose from for their sofa, ottoman, occasional chair, cushion and bedhead. The campaign is being activated through PR, social, content and media partnerships with KIIS and Spotify. 

The activity is supported by research into the scariest things Aussies have found under the cushions which reveals that almost half of us have come across something disgusting lurking there at some point, including mouldy food and dead insects.  

To win, entrants must share a picture of their sofa horror story online at fantasticfurniture.com.au/scary-sofa-swap, or on Instagram using #scarysofaswap and tagging @FantasticFurniture. 

 

Connecting Plots launches first campaign for Casella Family Brands

Casella Family Brands has appointed Connecting Plots as lead creative agency across Magic Box Wines, part of their premium wine portfolio.  ‘Welcome to Magic Hour’, is the first brand campaign for The Magic Box Wine Collection, bringing to life the newly developed brand identity and global brand platform ‘Wonders Never Cease’. 

“We’re excited to be working with Connecting Plots, whose integrated offering is helping us build our brand over the long term.” Says Adrienne Renton, Senior Brand Manager. The ‘Welcome to Magic Hour’ campaign celebrates the transition from day to night, work to play, where wonder, anticipation and excitement builds as to where the evening may lead. The campaign aims to engage target consumers with an authentic brand experience and build relevance at key drinking occasions and with appropriate social cues. 

At the heart of the campaign is a suite of video assets which capture and celebrate the beauty, energy and excitement of this transitionary period in a distinctive and ownable way for Magic Box and help consumers understand the varietals in the range. 

The film project was crowdsourced through a global creative community, including influencers, filmmakers and Getty custom content to capture how magic hour is experienced in amazing locations and various time zones across the globe.

Tom Phillips, MD of Connecting Plots explains: “We know from experience that authenticity is key in building a strong emotional connection, especially with younger adults. By co-creating with a community of content creators, we’re able to circumnavigate the veneer of traditional advertising and build awareness of the brand in a way that’s authentic and entice target consumers into discovering more about Magic Box.” 

The campaign is currently rolling out in Australia with in-store activity to support the campaign and drive purchase and trial. 

 Connecting Plots is also working across the Peter Lehmann range.

Lewis Steele joins in newly created Head of social role.

Connecting Plots today announces Lewis Steele joining in the newly created role as Head of Social. Steele’s remit will be focused on challenging the conventions and practices social agencies have been built on over the past 10 years.

 

“For us the opportunity that social media represents for brands has evolved significantly over the past 2-3 years with misinformed points of view and outdated operating & evaluation models compounding the issue” says Connecting Plots Co-Founder Tom Phillips who continues “things like the expectation to post weekly or to celebrate May 4th with an obligatory Stars Wars post rarely deliver business impact. We truly believe that social media is in need of a radical shake-up and fortunately for us Lewis shares this same point of view.” 

 

Steele joins the agency to lead their social offering across Nestle, Frucor Suntory, Casella and 4Pines. He comes to the role with over twelve years’ industry experience across accounts such as Heineken, Coca-Cola, Nestle, LEGO and Sky Entertainment, AfterPay and Sydney Water. His wealth of knowledge and experience is critical to the changing social landscape, having in-sourced social media teams into blue chip clients, developed integrated social campaigns and brought to market a number of significant attention earning campaigns. 

 

Steele commented “What excites me most about Connecting Plots is that there are two simple principles ingrained in the agency DNA that are combining with powerful effect. Marketing science and social first thinking. Taking proven marketing effectiveness principles from the likes of Ehrenberg-Bass and Binet & Field, and combining that know-how with our own social thinking and production processes, to deliver campaigns that are shifting the dial for our clients. 

 

Social continues to evolve at lightning speed, and with it comes waves of opportunity for agile brands looking to create impact. 

WW appoints Connecting Plots as lead creative partner.

WW, the new Weight Watchers, has appointed Connecting Plots as their new lead creative partner.

The relationship coincides with the exciting announcement that one of Australia’s much-loved broadcast journalists, Samantha Armytage, has joined the WW family as its newest ambassador and whose weight loss and wellness journey is celebrated in their latest “It Works” campaign.

“We’re extremely proud and excited to announce our newest ambassador, Sam Armytage” says Managing Director of WW in Australia and New Zealand, Mathieu Le Renard. “Working with a digitally led creative partner in Connecting Plots has opened up our potential for sharing our inspiring stories at scale.”

With her demanding travel schedule and 3am wake up calls, Armytage found healthy habits slipping down in her list of priorities. Sam joined WW in January not only for support in reaching her weight loss goal, but also to develop healthy habits that could be sustained within her busy lifestyle. The campaign focuses on how WW has worked for Sam, having lost 10kg in 4 months she’s feeling stronger, healthier and more in control than ever.

“We’re thrilled to be working with WW, a prestigious brand with a strong purpose in helping create healthy habits that last. ” Says MD of Connecting Plots, Tom Phillips, who continues “we look forward to helping WW bring to life this purpose with the work we create together.”

The campaign is rolling out across digital, social and PR.

 

Miller Genuine Draft launch first project with new creative partner Connecting Plots.

Miller Genuine Draft has launched its first project with creative communications agency Connecting Plots. The Miller Design Lab is a sold out series of creative and cultural events in Melbourne.

A consumer experience at the intersection of cultural trends and creativity, Miller Design Lab Australia is part of a global platform and has been curated by world renowned designer and creative Jeff Staple, and adapted locally by Connecting Plots in collaboration with and supported by an exclusive media partnership with Concrete Playground.

It is an exciting opportunity to be one of the first markets around the world to launch Miller Design Lab” says Brigitte Kedicioglu, who heads up the Miller brands in the local market, “and it is an important strategic step for us to grow our premium credentials in a credible way in Australia.”

As a business we’re passionate about creating brand experiences that are talked about in culture…” says Connecting Plots Managing Director, Tom Phillips, who continues “… Miller Design Lab is a fantastic representation of how brands can collaborate with the design community to create something truly remarkable.

Miller Design Lab brings together Australian creators via art, design, fashion, music & technology to create art installations across various mediums that can be experienced by consumers, alongside panel discussions and other events. Collaborators include; light sculptor, Meagan Streader, street artist, Buff Diss, Pitch Studios Founder & Creative Director, Christie Morgan and textile creators, DREAMCATCHERSDREAMTIME X Think Positive Prints.

Miller Design Lab launched last week at SoHigh Gallery Windsor, Melbourne and runs until March 30. 

 

NESCAFE Blend 43 celebrates unlikely neighbours in new work via Connecting Plots.

To champion a progressive and modern Australian and build upon the newly launched brand platform “Raise a Cuppa”,  NESCAFE Blend 43 in partnership with Connecting Plots has launched a new social campaign, “#MeetMyNeighbour”.

#MeetMyNeighbour is the brand’s opportunity to convey its true authenticity, and goodwill for the community, by sharing the real life friendships and relationships created from being someone’s neighbour and the role ‘a cuppa’ plays in those relationships.

A series of films and supporting teasers, each telling the story of unlikely friends brought together by a shared fence, but whose relationships are of great value to each other.

One film tells the story of Bryce, a plumber in his 20’s and Robin, an immigrant in his 60’s who both became friends after an epic house party and another telling the story of Marty a private school boy from the city who moved his family to the country and ended up forging a bond with Bob, a neighbour who acts as a father figure in Marty’s life.

#meetmyneighbour is a collaboration between Connecting Plots and Facebook to generate fit-for-channel assets

 

Maximus ‘Sweat Happens’.

Maximus is the non-sports sports drink. 
 
So to help everyone understand this, we’re pointing out that you don’t need to be an athlete to drink Maximus, you just need to sweat.
 
‘Sweat Happens’ is a celebration of all those sweaty moments that Maximus is here to assist with. From the broken A/C, to the flakey apprentice, the spicy vindaloo, to the accidental reply-all. No matter what’s got you sweating, Maximus has your back.
 
The integrated campaign is currently rolling out across Digital, OOH, Print, in-store and social.

Westinghouse celebrates the chaos of family life in new brand campaign.

Westinghouse has refreshed it’s Really Clever brand proposition with a new integrated campaign which challenges category conventions by taking an honest approach and celebrating the chaos that is the reality of modern family households.

Told through the eyes of a family, the campaign shines a light on innovative product features that allow Westinghouse owners to take control in the one place they can. The Kitchen.

“Westinghouse is a brand that prides itself on an ethos of practical inventiveness by creating products that provide a true functional benefit to its customers”, says Electrolux Home Products Marketing Director Anastasia Barlas. She adds “This is an iconic brand that Aussies love and so we wanted to tell our story by being honest in how we portrayed Aussie family life and the role our products play in them”

The campaign will be rolled out across broadcast, digital, social & retail.

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