Monthly Archives: May 2022

Westinghouse launches laundry range with new campaign via Connecting Plots

Westinghouse, part of Electrolux Group, has launched a new campaign to drive awareness around the brand’s official entry into laundry appliances after a 10 year hiatus.

With over 60 years of innovation behind them, Westinghouse is now offering a sophisticated and beautifully designed laundry range that brings to market innovative features for Westinghouse consumers.

“Laundry provides Westinghouse an opportunity to drive significant growth, leveraging the success of our recent kitchen campaign,” says Electrolux Group’s acting Marketing Director Christina Kumcevski. “Westinghouse has always been about making daily family life a little easier through innovation (in the kitchen), now that innovation can extend into the laundry, a room in our homes we’d all like to spend less time inside.”

The campaign is a continuation of the existing brand platform ‘Now You Can’, developed by Connecting Plots, which has helped Westinghouse achieve +30% increase in sales over those two years, and also elevate Westinghouse’s consideration up into 3rd in the kitchen category.

The new laundry campaign continues to break category conventions with a unique, stylised visual language and with playful characters who can now get their laundry chores done quickly, allowing them and their families to thrive, giving time for the more important things in their life, thanks to their Westinghouse appliances.

“Creative in the whitegoods category is bland, always focused on features. Our creative for Westinghouse keeps the message simple and drives home the relevance for the audience by showing how the innovation lets them focus on the things they love in life, not chores,” says Connecting Plots Co-Founder Dave Jansen. “Pushing the visual language into something more stylised helps to stand apart from our competitors and create long term brand impact.”

The campaign is rolling out across digital and social.

Fantastic Furniture launches ‘Aussie Made’ integrated campaign via Connecting Plots

Fantastic Furniture has launched a new campaign celebrating their Australian made story, showing how buying Aussie made furniture feels as comfortable as their couches.

“Fantastic Furniture are extremely proud of our history as a brand that was born over 30 years ago in Sydney’s west. We know that home is more important than ever, and we also know that our customers love our home-grown Aussie made products,” says Will Dance, Head of Marketing. “With 83 stores right across Australia, we believe all Australians deserve affordable and stylish furniture at a ‘Fantastic’ price. We’re excited to be giving our Aussie Made sofa range the focus it deserves, knowing the range is supporting Australian manufacturing and our local community, which we think our consumers will love too.”

The campaign by Connecting Plots is the next extension of the ‘When it feels like home, you feel like you’ platform, connecting the special role Fantastic Furniture plays in making homes more comfortable with the Australian manufacturing credentials of the brand.

“Furniture is a key ingredient in making our homes comfortable and welcoming,” says Connecting Plots’ Co-Founder and Creative Partner, Dave Jansen. “In our years of working with Fantastic Furniture we’ve explored how the brand helps its audience have the home they want regardless of their budget. With the new work we are adding proof to that comfort. This creative shows that by making furniture right here in Australia, Fantastic Furniture is helping Aussies feel comfortable in their homes and in their choices.”

The campaign features Fantastic Furniture’s Australian made sofas and mattresses and will be rolling out across television, OOH, radio, digital and social channels.