Connecting Plots Announced as Official AR Lens & Video Partner for Snapchat

Connecting Plots has been announced as an official AR Lens and Video Partner for Snapchat working alongside Snap Inc’s APAC HQ in Sydney.

With a focus on unleashing the true power of Snapchat as an e-commerce platform and marketing tool, the partnership will combine Snap Inc’s leading technology in AR and video with Connecting Plots’ creative and platform-centric thinking to create best practice creative and strong business results for Connecting Plots’ existing client base as well as new advertisers across the Asia Pacific region.

From conceptual design through to execution, this new partnership will see Connecting Plots create fit-for-channel AR lenses and filters and immersive video experiences in-house for the team at Snap Inc.

“We pride ourselves on both our creative work and our platform-focused approach to advertising” said Connecting Plots’ CEO, Tom Phillips. “This new AR and Video partnership with Snap will enable us to deliver first-to-market innovation opportunities for our clients as well as allowing new brands and partners to achieve better outcomes and reach audiences in more persuasive ways.”

Connecting Plots has been creating custom Snapchat lenses and video content for its clients since the beginning of 2021, refining its in-house augmented reality offering to ensure its clients are maximising the platform possibilities to achieve transformational results.