Monthly Archives: November 2021

Connecting Plots Announced as Official AR Lens & Video Partner for Snapchat

Connecting Plots has been announced as an official AR Lens and Video Partner for Snapchat working alongside Snap Inc’s APAC HQ in Sydney.

With a focus on unleashing the true power of Snapchat as an e-commerce platform and marketing tool, the partnership will combine Snap Inc’s leading technology in AR and video with Connecting Plots’ creative and platform-centric thinking to create best practice creative and strong business results for Connecting Plots’ existing client base as well as new advertisers across the Asia Pacific region.

From conceptual design through to execution, this new partnership will see Connecting Plots create fit-for-channel AR lenses and filters and immersive video experiences in-house for the team at Snap Inc.

“We pride ourselves on both our creative work and our platform-focused approach to advertising” said Connecting Plots’ CEO, Tom Phillips. “This new AR and Video partnership with Snap will enable us to deliver first-to-market innovation opportunities for our clients as well as allowing new brands and partners to achieve better outcomes and reach audiences in more persuasive ways.”

Connecting Plots has been creating custom Snapchat lenses and video content for its clients since the beginning of 2021, refining its in-house augmented reality offering to ensure its clients are maximising the platform possibilities to achieve transformational results.

AR Lens Development

Snap Video Development

Connecting Plots Launch First Campaign as New Digital Creative Agency for Henkel’s Home Care Brands

Connecting Plots has been selected as the digital creative agency for Henkel’s home care brands.

The win follows a competitive pitch for Henkel that kicked off in February of this year and will see Connecting Plots design and execute all digital campaigns from now through to 2024. Included within this remit are the full range of Henkel’s home care brands, which includes Bref Toilet Care and Somat Dishwashing Products.

“We’re thrilled to be working with the team at Henkel,” says Connecting Plots’ CEO, Tom Phillips. “We’re excited by the huge potential that the brands have and love that the team at Henkel are so open to the bold and creative thinking that we pride ourselves on.”

As its first task, Connecting Plots has developed a new platform for Bref Toilet Care, named ‘Keep Your Happy Place Clean’, which celebrates the ‘sanctuary’ that is the beloved bathroom. The campaign will be rolling out in the coming weeks, alongside media agency Wavemaker and experiential agency The Live Agency.

“In partnering with Connecting Plots, we look forward to bringing innovative products and an exceptional experience to our consumers in the home care category,” says Melissa Sherry, Henkel’s ANZ Marketing Director for Laundry and Home Care. “Connecting Plots impressed us with their creativity and strategic thinking during the pitch process and we are pleased to appoint them as our new agency.”

Connecting Plots has also been appointed as the digital creative agency for Henkel’s Beauty Care Consumer portfolio.