Monthly Archives: October 2021

Creative agency, Connecting Plots has appointed a new leadership team to help shape and accelerate the performance of the agency during a period of growth.

The new leadership team is made up of owners, Tom Phillips, Sophia Kang and Dave Jansen with the newly added support of senior members spanning the company’s strategy, creative, accounts, and studio departments. Included in the new leadership team are Gemma ap Geraint – Client Partner; Chris Johnson – Creative Director; Bonnie Ledsam – Senior Integrated Producer & Studio Lead; Mary Morrell – Creative Services Director; and recently appointed Partner, Tim Collier, Head of Integrated Strategy & Planning.

Founded in 2018, Connecting Plots has grown to approximately 30 people with the independent agency working alongside notable clients including Nestlé, Menulog, Tourism Australia, Fantastic Furniture and Electrolux. 

“We’ve been exceptionally fortunate to experience such growth over the past few years but our focus is firmly on the next three years,” said CEO, Tom Phillips. “We’ve taken time to establish the right mix of leaders who are driven by ambitious creative work and focused on delivering effectiveness for our clients. I am confident we’ve got the right people on the team. Each and every one of them are proven leaders in their own right, be it from large corporates, agile independents or network agencies – I’m excited about what we can achieve together.”

In this new role, the team of eight will build on the agency’s established foundations and culture whilst evolving the offering to future proof the needs of their clients and talent.

The leadership team is the next senior advancement for Connecting Plots, who have also been working closely with award-winning industry leader and business growth specialist, Chris Savage for the past 12 months. In his role as chairman, Savage has been helping the agency accelerate its growth and ensure it is delivering the highest value to its existing clients. 

“I’ve loved working with Tom, Dave, Sophia and the team at Connecting Plots over the past year,” said Savage on his role as chairman. “It is a great privilege to work with highly talented, energetic and entrepreneurial leaders and I’ve seen the company go from strength to strength in my short time working with them. This new leadership team will help accelerate the business to the next level of scale and effectiveness.”

Menulog has launched ‘Treat Yo’ Self, a new retail platform led by creative agency, Connecting Plots.

The initial campaign showcases Menulog’s wide range of cuisines, restaurants and meals fit for any occasion by celebrating the hundreds of ‘little win’ excuses for customers to succumb to their cravings and order from Menulog. And any old reason will do. 

Launched on Sunday 3 October, the campaign is rolling out across YouTube, Facebook and Instagram via a series of short-form films that spotlight different fun and timely at-home moments that warrant the need to ‘Treat Yo’ Self’. The executions range from having to wash a very cranky cat, pwning an 11 year old on a video game through to managing to keep a plant alive for longer than a week. 

“Who doesn’t love the anticipation of that burrito, burger or bhaji landing at the front door? Especially of late,” said Chris Johnson, Creative Director at Connecting Plots. “And with the added bonus of seeing a new face, albeit masked, then any excuse will do to Treat Yo’ Self with Menulog.”

“These last two years, more than ever, we’ve had to learn how to roll with the punches and treat ourselves to even the smallest of wins,” said Menulog’s Head of Brand, Fiona Bateman. “Menulog is all about delivering joy – that instant satisfaction that comes with having your exact craving arrive on your doorstep so this new campaign encourages our customers to embrace those moments, especially while they’re spending more time at home. You know you deserve it.”

“This is exactly the kind of work we aim to create for our clients” added David Jansen, Creative Partner at Connecting Plots. “Work that not only stands apart in channel but is also designed to get talked about and be popular.”