Some Bite-Size Brand Building For New Cinis Minis Churros
Some bite-size brand building for the new Cinis Minis Churros cereal by Nestlé. We were tasked with launching the US brand into the Aussie market and to quickly build familiarity and credibility with a notoriously cynical youth audience. By working with Google & Snapchat, we uncovered their core interest sets and leveraged those to create fun (and delicious) content that would entertain and get mouths watering – all in the slightly crazy and offbeat Cini Minis tone of voice.
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