Menulog has unveiled a series of new social ads, via Connecting Plots, showcasing innovative modifications to its ‘70s era Cadillac Lowrider, turning it into the ultimate Macca’s delivery vehicle.
The ingenious mods are part of the brand’s ‘Macca’s Delivered Menulog Style’ campaign.
Modifications include ‘Frydraulics’, which uses the car’s hydraulic suspension to perfectly season fries, to ‘Hot Fudge FM’, which uses the car’s radio console to pour hot fudge sauce onto a McDonald’s® sundae.
Menulog Head of Brand, Fiona Bateman said: “As we now have more McDonald’s restaurants on our platform than ever before, it was important to get the word out there, and do it in a way that is unique to Menulog”.
The roll-out of the Cadillac mods series is an extension of the original Menulog Lowrider campaign where a branded Menulog Cadillac took Macca’s to the streets of Sydney.
Fiona added: “McDonald’s is a key Menulog partner so it was great to be able to work together to combine their iconic menu items with Menulog’s unique brand tone”.
The mods series went live on Monday 26 April. The activity is part of a broader suite of assets running across Facebook, Instagram, TikTok and Snapchat, and will continue to roll out over the coming months.