Tourism Australia 8D Experience Takes Off With Over 200M Views
At a time where people are craving travel experiences, but physically can’t, Connecting Plots along with our sister production house Infinity Squared wanted to create the next best thing…
And that next best thing has hit over 200 million views! Absolute insanity. But unsurprising considering how genuinely epic the work is.
‘Australia in 8D’ is a series of immersive films designed to transport viewers from around the world into the heart of some of Australia’s most breathtaking destinations and keep them dreaming of all of the experiences awaiting them when they are able to travel to Australia again.
Harnessing innovative 8D audio technology, the six films take viewers on a sensory journey, immersing them in the unique sights, sounds and textures of iconic destinations such as Uluru, Sydney Opera House, Fraser Island and the Daintree.
The videos have each been themed by colour – blue, red, magenta, green, black and white – to evoke a range of feelings and emotions, and showcase the visual diversity and vibrancy found in Australia, and provide inspiration for future holiday plans.
The immersive project was rolled out across digital, social & PR and has since garnered more than 200 million eyeballs across the globe.
Case Study Video
What is 8D Audio?
8D audio is a sound engineering treatment that, when the viewer wears headphones, gives the music and sounds a three-dimensional effect for an immersive experience. This campaign was the first time a tourism body has utilised this technology for a video series.
The videos are part of Tourism Australia’s renewed international content marketing program to drive traffic and engagement to its channels, and can be viewed on Australia.com/8DEscapes and Tourism Australia’s YouTube channel YouTube.com/Australia.
They are supported by a series of articles on Australia.com providing information on the highlight experiences and destinations to give further inspiration for travellers considering where they might holiday in the future.
ICYMI, check out the 8D videos on Tourism Australia’s website here.