Monthly Archives: February 2021

Tourism Australia 8D Experience Takes Off With Over 200M Views

At a time where people are craving travel experiences, but physically can’t, Connecting Plots along with our sister production house Infinity Squared wanted to create the next best thing…

And that next best thing has hit over 200 million views! Absolute insanity. But unsurprising considering how genuinely epic the work is.

‘Australia in 8D’ is a series of immersive films designed to transport viewers from around the world into the heart of some of Australia’s most breathtaking destinations and keep them dreaming of all of the experiences awaiting them when they are able to travel to Australia again.

Harnessing innovative 8D audio technology, the six films take viewers on a sensory journey, immersing them in the unique sights, sounds and textures of iconic destinations such as Uluru, Sydney Opera House, Fraser Island and the Daintree.

The videos have each been themed by colour – blue, red, magenta, green, black and white – to evoke a range of feelings and emotions, and showcase the visual diversity and vibrancy found in Australia, and provide inspiration for future holiday plans.

The immersive project was rolled out across digital, social & PR and has since garnered more than 200 million eyeballs across the globe.

Case Study Video

What is 8D Audio? 

8D audio is a sound engineering treatment that, when the viewer wears headphones, gives the music and sounds a three-dimensional effect for an immersive experience. This campaign was the first time a tourism body has utilised this technology for a video series. 

The videos are part of Tourism Australia’s renewed international content marketing program to drive traffic and engagement to its channels, and can be viewed on Australia.com/8DEscapes and Tourism Australia’s YouTube channel YouTube.com/Australia.

They are supported by a series of articles on Australia.com providing information on the highlight experiences and destinations to give further inspiration for travellers considering where they might holiday in the future.

ICYMI, check out the 8D videos on Tourism Australia’s website here.

Uncle Tobys Launches New Breakfast Bakes Campaign Via Connecting Plots

There’s no need to skip breakfast with Uncle Tobys Breakfast Bakes! 

Leveraging the new Uncle Tobys Oats big brand idea ‘For Goodness Sake!’, the new Uncle Tobys Breakfast Bakes work humorously shows how fulfilling the goodness of Breakfast Bakes is in comparison to fad diet options that leave you feeling unsatisfied. 

By leaning into audience behaviours in-channel, we were able to further dramatise that Breakfast Bakes can offer you ‘goodness on the go’, so there’s no need to skip breakfast… only the YouTube pre-rolls!

The work is currently live across YouTube, socials and out-of-home. Check out the work below.

YouTube

Socials

 OOH

Credits 

Agency: Connecting Plots

ECD – David Jansen

Art director – Matt Geerson

Copywriter – John Gault 

Designer – Joe Davies – Griffith 

Studio Producer – Bonnie Ledsam

TV Producer – Henry Richardson 

Director – Greta lee Jackson 

Project Director – Gwendolyn Jimenez

Business Director – Jack Blades

Connecting Plots Launches New Global Brand Campaign “Like No Other” For Peter Lehmann

Peter Lehmann Wines has launched a new brand platform and strategy devised by creative communications agency Connecting Plots which encapsulates the brand’s rich history and winemaking expertise in an uncomplicated yet meaningful brand platform, ‘Like No Other’.

The brand platform will be rolled out across global markets including the UK, Canada, and China to activate locally.

The launch comes as Connecting Plots expands its remit with parent company Casella Family Brands, taking responsibility for the creative, digital, social, and media for premium wines including Peter Lehmann Wines, The Magic Box Wine Collection, Brand’s Laira, and Morris Of Rutherglen.

The first campaign under the new platform launches in Australia today across out-of-home, digital video, social, and point-of-sale. The initial creative, developed by Connecting Plots, features a beautiful and striking key visual, highlighting the premium portfolio of wines before revealing the new messaging.

“Peter Lehmann Wines has such a distinct and rich story with a longstanding history of winemaking excellence. We identified the need for a creative springboard to communicate this to consumers around the world in a succinct and relevant way, in a category that can sometimes be quite complex” says Nicole Gardner Global Marketing Manager Premium Wines.

“It was important for the platform to celebrate the uniqueness of the brand, as well as paying homage to Peter Lehmann himself who was a trusted, one-of-a-kind character of the Barossa. We believe ‘Like No Other’ has the longevity and breadth to carry the brand well into the future”.

Tom Phillips, Managing Director of Connecting Plots says: “We’re delighted to be extending our relationship with Casella Family Brands working across a range of iconic, regional, and emerging brands within their portfolio.”

“The new brand platform we’ve developed for Peter Lehmann Wines really captures the essence of the brand’s rich history, culture and experience. We look forward to sharing our integrated expertise, helping the teams develop global strategies, and optimising their digital experience across the entire Casella Family Brands portfolio,” he adds.

Credits:

Client: Casella Family Brands

General Manager: Libby Nutt

Head of Strategy & Innovation: Michael Sergeant

Global Marketing Manager, Premium Wines: Nicole Gardner

Senior Brand Manager, Premium Wines: Adrienne Renton

Assistant Brand Manager, Peter Lehmann Wines: Shannon Reynolds

 

Agency: Connecting Plots

Creative Partner: Dave Jansen

Planning Director: Annabelle Rogers

Senior Strategist: Tim Collier 

Group Account Director: Gemma ap Geraint

Account Director: Gemma Barr

Snr Art Director: Paul Bennell

Snr Copywriter: Andrew Fraser

Design: Joe Davies-Griffiths

Producer: Melanie Reardon

Managing Director: Tom Phillips 

Stills Photographer: Craig Wall – Sam I Am

Stills Producer: Anna Morwenna

Director of Photography: Tony Luu

Production Designer: Loretta Cosgrove

 

Connecting Plots Appoints New Creative Director & Group Account Director

Connecting Plots has kicked off 2021 by welcoming two new senior hires following a period of significant growth for the creative communications agency.

Chris Johnson has been appointed to the role of Creative Director, while Gemma Geraint joins the agency as Group Account Director.

Johnson joins from TBWA Sydney and brings over 20 years of experience working in Australia’s leading creative agencies. Throughout his career he has worked across a wide range of brands and categories, and has won more than 70 awards at the world’s most prestigious award shows, including D&AD, Cannes, One Show, Clio, AWARD, The Webby’s and Spikes Asia. He will be working across a variety of Connecting Plots’ clients such as Nestlé, Menulog, Fantastic Furniture and Casella Family Brands.

On his newly appointed role, Johnson said: “The team at Connecting Plots has built an exceptional business from a love and passion for what they do. With the combined power and resources of Infinity Squared and Connecting Plots, everything is firmly in place to make great work, faster and smarter. I’m incredibly excited to join the team and look forward to the challenge of working with such a fast-growing agency.”

Connecting Plots has also onboarded Gemma Geraint as its newest Group Account Director. Geraint brings with her an extensive range of industry knowledge, with over 15 years of experience working in both digital and creative agencies. Most recently, she led the Creative Content and Studio team at QANTAS. Prior to that, she worked for Sputnik Agency (subsequently acquired by BWM Dentsu) where she was responsible for redeveloping Westpac’s online banking platform and leading the digital account for Sanitarium.

On her new position, Geraint said: “I’m excited to be joining an agency that really does things differently and bucks the traditional agency process. I’m looking forward to working with such a passionate team, as well as some of Australia’s leading brands.”

Commenting on the agency’s two senior appointments, Connecting Plots Managing Director Tom Phillips said: “With the added skills and talent of Chris and Gemma, Connecting Plots is continuing to cement itself as a creative communications agency who builds brands and businesses through hand-in-glove creative and media solutions. We cannot wait to watch the agency continue to grow under their leadership.”

Gwen & Jack

Meanwhile, Connecting Plots has also promoted Gwen Jimenez to Senior Project Lead, and Jack Blades to Business Director.

The new appointments and promotions follow several account wins for Connecting Plots, including Menulog, Peter Lehmann Wines and Lebara Mobile Australia.