The #MILOfreestyle challenge gets the Aussie TikTok community to show off their best freestyle soccer skills. The campaign is the first TikTok Challenge for a Nestlé brand and activates on the existing brand platform “Sport is a great teacher”, making it participative in social and driving brand love. 

Launched by a variety of Aussie TikTok creators like Jamie Zhu and Eliza Murphy the campaign comes at a time when sporting clubs are closed across the country allowing people to still stay active and competitive in a safe environment.