Maximus is the non-sports sports drink. 
 
So to help everyone understand this, we’re pointing out that you don’t need to be an athlete to drink Maximus, you just need to sweat.
 
‘Sweat Happens’ is a celebration of all those sweaty moments that Maximus is here to assist with. From the broken A/C, to the flakey apprentice, the spicy vindaloo, to the accidental reply-all. No matter what’s got you sweating, Maximus has your back.
 
The integrated campaign is currently rolling out across Digital, OOH, Print, in-store and social.